Internationalizatio Inversa - Modernising Internationalization theory
With the world becoming one homogenous market-place, as a result of globalization, the need for effective internationalization theories is ever increasing. Today, it has become more difficult to present a differentiated business option that will get noticed in the long line of similar companies, and...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Institutionen för ekonomi
2007
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4063 |