Why are Chines Companies attracted by the Showroom Concept? - Culture´s Impact on Choice of Entry Mode

As the world is becoming increasingly interconnected, companies from all over the world begin to internationalize their operations. Many researchers suggest that the world is becoming more homogenous. Consequently, one would think that companies’ internationalization processes would be similar to ea...

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Bibliographic Details
Main Authors: Dahlén, Jenny, Mandersson, Victor
Format: Others
Language:English
Published: Högskolan Kristianstad, Institutionen för ekonomi 2007
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4054