What happens with company culture when high and low masculine cultures merge? A case study of the Joint Venture Sony Ericsson

In today’s global market, international mergers are very common. Different companies with various cultures, start working together. There is a limited amount of literature about what really happens with the company culture when companies merge. There are also few case studies on culture integration...

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Bibliographic Details
Main Authors: Ohlsson, Caroline, Odelj, Sanja
Format: Others
Language:English
Published: Högskolan Kristianstad, Institutionen för ekonomi 2007
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4045