IFÖ - The perception through a corporate movie
The picture a company sends out is important. Corporate identity, corporate image and the corporate communication are three concepts linked together. The purpose with this dissertation was to examine a corporate movie done by Ifö, a company producing bath and toilet equipment, by looking at its iden...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Institutionen för ekonomi
2005
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3269 |