Exploring Direct Sale - In Relation to Chinese Culture

The dissertation aims to identify and investigate factors involved in direct sale in relation to Chinese culture. Direct sale is one form of direct marketing, which can include door-to-door, office-to-office, home party selling, etc. For a salesperson to be able to do business with people from vario...

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Bibliographic Details
Main Authors: Mendizza, Marina, Nguyen, Ai Linh, Rosengren, Jonny
Format: Others
Language:English
Published: Högskolan Kristianstad, Institutionen för ekonomi 2005
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3161