Key factors to long-term relationships between wine suppliers and restaurants
Today sellers do not want to make only pure transactions. Instead they prefer to establish long-term and secure relationships to the benefit of both partners. Our intention with this dissertation was to identify key factors leading to long-term relationships between wine suppliers and restaurants. F...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Institutionen för ekonomi
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3056 |