The Creation of Customer Loyalty - A Qualitative Research of the Bank Sector
The purpose of this dissertation is to find out which parameters service companies are using in order to create customer satisfaction and customer loyalty. Theories that we have chosen to consider deal with relationship marketing, service quality, different types of loyalty, customer value, customer...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Institutionen för ekonomi
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3019 |