Internationalization and Foreign Market Entry Mode Choice - An Alternative Approach : The Kristianstad 3° Model.
The suggested theory is based upon many vital concepts of prior models, especially that of the Uppsala model because of its use of a Stages approach. What separates the proposed model and that of Uppsala is the divergence from the concept of incremental movement through Stages. Instead, Stages are r...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan Kristianstad, Institutionen för ekonomi
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3011 |