Amazon: Unwelcome Giant?! : a case study on competitive dynamics developed from Amazon's entry into the Swedish market
For the last months, the Swedish e-commerce market has experienced impacted competitive dynamics followed by the entrance of the US giant, Amazon. This thesis investigated the competitive dynamics that developed after the entrance of Amazon on the Swedish e-commerce market. The research aimed to acc...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Fakulteten för ekonomi
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22117 |