Value co-creation within the digital divide : how organizations can co-create value to maintain and attract older adults as their customers
Digitalization has made it possible for organizations to propose value to their customers through digital services. Meanwhile, due to digital development, the digital divide has increased in society, since many older adults do not know how to use the proposed digital services. The purpose of this...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Fakulteten för ekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20940 |