Changed Buying Behavior in the COVID-19 pandemic : the influence of Price Sensitivity and Perceived Quality

A global crisis struck the world in the shape of the COVID-19 pandemic at the beginning of 2020. As a result, supermarkets have experienced panic buying behaviors, empty store shelves, out of stocks, and a large increase in online sales. Supermarkets, producers, marketers, and businesses have had to...

Full description

Bibliographic Details
Main Authors: Vancic, Alexandra, Pärson, Gustav Filip Arne
Format: Others
Language:English
Published: Högskolan Kristianstad, Fakulteten för ekonomi 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20904