Changed Buying Behavior in the COVID-19 pandemic : the influence of Price Sensitivity and Perceived Quality
A global crisis struck the world in the shape of the COVID-19 pandemic at the beginning of 2020. As a result, supermarkets have experienced panic buying behaviors, empty store shelves, out of stocks, and a large increase in online sales. Supermarkets, producers, marketers, and businesses have had to...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Högskolan Kristianstad, Fakulteten för ekonomi
2020
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20904 |