Social media influencers - why we cannot ignore them : An exploratory study about how consumers perceive the influence of social media influencers during the different stages of the purchase decision process
Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. Since companies now have a harder time reaching out to consumers, social media influencers have been used as a solution to influence the purchase...
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Sektionen för hälsa och samhälle
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17470 |