Sharing is caring : A case study of co-creation on Facebook

The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways of customer-corporation interactions evolve constantly, enabling customers to participate and co-create value with the corporations. An organisation...

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Bibliographic Details
Main Authors: Davidsson, Johanna, Wallin, Sara
Format: Others
Language:English
Published: Högskolan Kristianstad, Sektionen för hälsa och samhälle 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15761