Market barriers in the Bottom of the Pyramid : case studies in Tanzania and Kenya
A majority of the world’s population can be classified as Bottom of the Pyramid (BoP), which means that they earn less than USD 3,000 per year. In addition, it is estimated that 12 % of the worlds BoP population live in Africa. Due to the vast economic growth in Africa - which will boost the African...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan Kristianstad, Sektionen för hälsa och samhälle
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10923 |