SafeTool Marketing Plan 2007/2008

The importance and necessity of a Strategic Marketing Plan for SafeTool has been well recognized.Actions are to be undertaken internally to match the external needs of the customers. An approach based on customer satisfaction and on identifying customers’ patterns is proposed in the thesis to better...

Full description

Bibliographic Details
Main Authors: Mhamedi, Hiba, Guennoun, Hicham
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2007
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-990