A study of the marketing knowledge among single person businesses
The purpose is to gain an understanding of the marketing knowledge and tools single person businesses have and use within the service sector in southern Sweden. Previous research on single person businesses in Sweden and their marketing knowledge and usage of marketing tools is very scarce. Many sma...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9529 |