The Impact of Radical Innovation on Consumer Behaviour : A case study of iPhone

The Impact of Radical Innovation on Consumer Behaviour : A case study of iPhone

Bibliographic Details
Main Authors: Ungsusing, Antika, Pinyotrakool, Phromporn
Format: Others
Language:English
Published: Högskolan i Jönköping, Internationella Handelshögskolan 2009
Subjects:
Radical Innovation
Diffusion of Innovation
Strategic Marketing Communication
Consumer Behaviour
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9299

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9299

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