E-commerce : A study on women's online purchasing behavior

E-commerce : A study on women's online purchasing behavior

Abstract Key words:E-commerce, women, online purchasing behavior, online shopping, Internet shopping Purpose: The purpose of this thesis is to map out the present behavior of women between 40-55 years concerning Internet shopping. Fur-thermore, the research aims at finding and analyzing factors that...

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Bibliographic Details
Main Authors: Eliasson, Malin, Holkko Lafourcade, Johanna, Smajovic, Senida
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2009
Subjects:
E-commerce
women
online purchasing behavior
online shopping
Internet shopping
E-handel
kvinnor
Internet köpbeteende
Internet handel
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7769

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http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7769

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