Hur tolkar du? : En studie om reklambilder utifrån sändar- och mottagarperspektiv.
The study aims to gain a better understanding and explore how a selected group (receivers) perceive two elected advertising images from Indiska and Vila and then compare their opinions to what Indiska and Vila themselves want to communicate. We base the study on theories of encoding / decoding,...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Jönköping, Högskolan för lärande och kommunikation
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7682 |