Is Customer Club a Useful Tool in Creating Customer Loyalty : A Case Study of Stadium
Introduction: Creating a relationship between the customer and the organization has come to be of great importance during the last decade. Companies are realizing that loyal customers are coming back and are not only increasing sales through repeat purchase, but is also decreasing the cost of obtain...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
2007
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-701 |