The Role of Culture : A Study of Swedish Companies Advertising in China

The Role of Culture : A Study of Swedish Companies Advertising in China

Background The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Sw...

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Bibliographic Details
Main Authors: Mänttäri, Annina, Al Fahel, Michella, Kollander, Staffan
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2007
Subjects:
China
advertising
role of culture
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-673

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