The Role of Culture : A Study of Swedish Companies Advertising in China
Background The Chinese market has been undergoing changes due to Chinas entry to the World Trade Organization (WTO) and the government’s Open-Door Policy. As a result the Chinese markets attractiveness has escalated and consequently an increasing number of foreign companies have entered including Sw...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2007
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-673 |