The Swedish Fashion Industry goes abroad : A Case Study of Frank Dandy Superwear AB
Purpose: The purpose of this thesis is to describe and to understand how a company within Swedish fashion industry, namely Frank Dandy, enters foreign mar-kets. Background: The Swedish fashion industry, defined as SMEs who have produced world-wide recognized brands created...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6648 |