Market research for a product in the tobacco industry : A strategy- and product analysis
Abstract When companies want to grow and gain market shares in a competitive industry it is im-portant to find out more about their potential market opportunities. This is often done by first conducting a market research. The tobacco industry is a very tricky environment to operate in and that is in...
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping, Internationella Handelshögskolan
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-662 |