Conceptualising Nonviolent Environmental Communication : Examining NVEC features in an Environmental Social Change Campaign
The dominant approach of communicating climate change and environmental issues is through threats, shock and fear. However, several studies have examined the effects of threatening communication and found that the expected behaviour change only occurs in rare cases. As an alternative to threatening...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Jönköping University, HLK, Medie- och kommunikationsvetenskap
2021
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53491 |