Conceptualising Nonviolent Environmental Communication : Examining NVEC features in an Environmental Social Change Campaign

The dominant approach of communicating climate change and environmental issues is through threats, shock and fear. However, several studies have examined the effects of threatening communication and found that the expected behaviour change only occurs in rare cases. As an alternative to threatening...

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Bibliographic Details
Main Author: Till, Anilla
Format: Others
Language:English
Published: Jönköping University, HLK, Medie- och kommunikationsvetenskap 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53491