Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign
Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. To re...
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| Format: | Others |
| Language: | English |
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Jönköping University, Internationella Handelshögskolan
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53185 |