Rebranding of stereotypical food brands : How Nordic consumers perceive the product rebranding and its impact on brand equity
Background and Purpose: The process of rebranding requires a lot of consideration and analysis in order to be successful. In 2020, a rebranding movement of stereotypical brands began in the USA, and the effects also transpired to the Nordics, leading to multiple brands in the food industry initiatin...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Jönköping University
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53111 |