Green Millennials? : A Qualitative Study on the Impact of Green Marketing on European Female Millennials Purchase Behavior in the Fashion Industry
Background: Distinguishing from competitors nowadays turns out to be more difficult as mass communication is a topical issue. Not only, but also in the fashion industry, sustainability is an upcoming topic, especially since this industry is deemed to be the second most polluting worldwide and striv...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Jönköping University, IHH, Företagsekonomi
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52885 |