The Implication of E-commerce and Its Impact on the Brand Identity of Bright Dairy : A Bright Dairy Case Study

Background: The business scenario has been changed at a rapid pace as the “information communication technology” has changed the course of business. It is observed that “information communication technology” develops new opportunities for the business. The companies are significantly used the ICT as...

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Bibliographic Details
Main Authors: Liang, Huiming, Zhang, Xinyi, Gao, Xiaomeng
Format: Others
Language:English
Published: Jönköping University, Internationella Handelshögskolan 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51274