‘Living the Brand’ : A Qualitative Study on how Swedish Startups should Implement Employer Branding to the Core of their Business to Attract and Retain Top Talent
Abstract Background: In today’s talent-driven marketplace, money is no longer a top priority. Instead, it is a company’s reputation - its employer brand - that speaks volumes to the current and potential workforce. A business with a strong employer brand that recognizes the needs of its target gro...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Jönköping University
2020
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49180 |