Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet
Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country sk...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Jönköping University, Internationella Handelshögskolan
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49020 |