Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe
Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. Furthermore, social media enable...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48989 |