The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market
Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. China has more social media users than any...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Jönköping University, Internationella Handelshögskolan
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48901 |