How does social media marketing affect mobile game companies’ brand equity in China?
Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cult...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Jönköping University, Internationella Handelshögskolan
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48887 |