The use of branding Strategies within Swedish Craft Brewing

The use of branding Strategies within Swedish Craft Brewing

Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand...

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Bibliographic Details
Main Authors: Magnusson, Charlie, Carlsson Apelqvist, Emelie, Göthberg, Theodor
Format: Others
Language:English
Published: Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi 2020
Subjects:
Brand Strategy
Craft Breweries
Brand Identity Prism
Keller’s Brand Equity Model
Sweden.
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48886

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48886

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