Ways and Importance of Handling Corporate Brand Identity with the focus on Scania Corporation
Having studied the literature on the issue of corporate brand identity our group found different points of view towards it and its components. The major ideas discussed in all the sources studied are the corporate brand identity, corporate brand personality, corporate brand reputation and corporate...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
2006
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-479 |