Combine competitive- and service supply chain strategy to evaluate intra-industry convergence : A case study within the European airline industry
In what ways do companies within an industry converge? We address this by combining theory on competitive strategy and supply chain strategy to understand how companies can be differentiated in these dimensions. As competitive strategies are affected by internal and external factors, these affect st...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2019
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44124 |