Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry
Abstract Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies...
Main Authors: | , , |
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Format: | Others |
Language: | English |
Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2019
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44089 |