Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies...

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Bibliographic Details
Main Authors: Björk, Robin, Lindbom, Jesper, Piirilä, Ville
Format: Others
Language:English
Published: Högskolan i Jönköping, Internationella Handelshögskolan 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44089