How do we make make Swedish consumers adhere to a plant-based diet? : An exploratory study on how companies in the food industry can influence flexitarians in the transition towards a plant-based diet.

How do we make make Swedish consumers adhere to a plant-based diet? : An exploratory study on how companies in the food industry can influence flexitarians in the transition towards a plant-based diet.

The purpose of this qualitative research paper was to explore how companies who offer plant-based meat and dairy substitutes in the Swedish market, can influence flexitarians towards a more plant-based diet. This was based on the conflict between the need to substitute animal products with more plan...

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Bibliographic Details
Main Authors: Røsand, Karoline, Moradian, Alice
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2019
Subjects:
Sustainability
food industry
plant-based diets
plant-based substitutes
flexitarian
meat substitute
dairy substitute
consumer behaviour and marketing
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43990

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43990

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