The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure,...

Full description

Bibliographic Details
Main Author: Vavilov, Elena - Maria
Format: Others
Language:English
Published: Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap 2018
Subjects:
sport communication
strategic communication
Public Relations Intelligence
marathon
distance running
Romania
Facebook
comunicare sportivă
comunicare strategică
Inteligența Relațiilor Publice
maraton
alergare pe distanță lungă
România
Media and Communications
Medie- och kommunikationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40699

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40699

Similar Items