We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. Productivity and quality management has led to a growing production of luxur...

Full description

Bibliographic Details
Main Authors: Henriksen, Julia, Henriksson, Paulina, Wadsten, Linn
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2018
Subjects:
Identity
consumer identity
luxury consumption
social status
The Elite
Nouveaux Riches
conspicuous consumption
Prestige-seeking consumer behavior
Dimensions of luxury value perception
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39855

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39855

Similar Items