Marketing innovative products in a conservative industry : A look at Cross-Laminated Timber
Background: Previous experience with the construction industry tells us that it’s often conservative and slow to adopt changes or use radical new ideas. This is a problem faced by Cross-Laminated Timber (CLT), as it’s provides a new way of working with wooden construction, that is still unfamil...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping, Internationella Handelshögskolan
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36659 |