Sexism in Advertising : A Qualitative Study of the Influence on Consumer Attitudes Towards Companies

Sexism in Advertising : A Qualitative Study of the Influence on Consumer Attitudes Towards Companies

Bibliographic Details
Main Authors: Andersson, Hanna, Schytt, Emilia
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2017
Subjects:
Women in Advertising
Sexist Advertising
Congruity
Incongruity
Gender Differences
Consumer Attitudes
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35770

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35770

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