The Presence of Alcohol in Swedish Lifestyle Blogs : An exploratory study on if and how the presence of alcoholic beverages on Swedish blogs may affect young females’ intention to pursue alcohol consumption.
Background: Alcohol has become ubiquitous in Swedish lifestyle blogs, as alcohol can be present in one third or one fifth of blog posts in some of Sweden’s biggest lifestyle blogs. Research suggests that exposure to media and commercial communications on alcohol increases consumption and that users...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35685 |