Consumer Perception of the Value of Brand Heritage
Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. This study there...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35652 |