Crisis Management & Brand Reputation : An exploratory study on crisis management and its effects on brand reputation

Bibliographic Details
Main Authors:	Bodeklint, Kim, Unosson, William, Lindhe, Angelica
Format:	Others
Language:	English
Published:	Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2017
Subjects:	Crisis Management Brand Reputation Business Administration Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35629

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Crisis Management &amp; Brand Reputation : An exploratory study on crisis management and its effects on brand reputation