Crisis Management & Brand Reputation : An exploratory study on crisis management and its effects on brand reputation

Crisis Management & Brand Reputation : An exploratory study on crisis management and its effects on brand reputation

Bibliographic Details
Main Authors: Bodeklint, Kim, Unosson, William, Lindhe, Angelica
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2017
Subjects:
Crisis Management
Brand Reputation
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35629

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35629

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