The role of modern mobile and social media communications : Case of SMEs’ marketing activities
Background: In today’s world mobile marketing and social media marketing are playing a significant role. The reason for this is a global digitalization that effects a lot of interactions between clients and organizations. In that situation small and medium-seized enterprises (SMEs) are challenged to...
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping, Internationella Handelshögskolan
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-34843 |