First Impression Lasts : The First Meeting
When firms are doing business it is important to meet the customer’s expectations. It is often in the first impression (the first time the parties meet in a sales encounter) that the seller fails to do this, sometimes resulting in the prospective customer dropping the whole thought of a business dea...
Main Authors: | Björkgren, Andreas, Brodin, Henrik |
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Format: | Others |
Language: | English |
Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2005
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-313 |
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